Hooked by Nir Eyal

Hooked : Hardback : Penguin Books Ltd : 9780241184837 : 0241184835 : 20 Aug 2015 : Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.