Marketing Management, Global Edition by Philip Kotler

Marketing Management, Global Edition : Paperback : Pearson Education Limited : 9781292092621 : 1292092629 : 28 Sep 2018 : For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and...... Mehr