Nicely Said by Nicole Fenton

Nicely Said : Paperback : Pearson Education (US) : 9780321988195 : 0321988191 : 19 Jun 2014 : Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time. This book answers questions like: How do we get people to care about our products? What's the business value of empathetic communications? Why do we need to worry about voice, tone, and wording? How can we create better web content as our audiences grow? The book walks students through making a framework for great communications--with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.... Mehr