Obviously Awesome by April Dunford

Obviously Awesome : Paperback : Ambient Press : 9781999023003 : 1999023005 : 14 May 2019 : You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.